User data or customer data is the data of a user that is gathered by a company for their business work. The main purpose of collecting data of a user is to better understand user’s need and behavior toward a product because it becomes much easier for the company to easily deal with the customer. User data is one of the major focus areas for a business and for that different business companies regularly capture, store and analyze large quantity of quantitative and qualitative data. Different types of customer data are collected by the business companies and these data includes personal data, engagement data, behavioral data and attitudinal data. Personal data includes all the personal information of a user such as name, date of birth, gender, identification card number etc. Engagement data is all the data that includes the interaction of customer toward the notification of business, emails, paid ads, business websites and mobile apps. Behavioral data are all the data related to the product usage, purchase history etc. and attitudinal data are data that enclose user’s satisfaction, purchase criteria and desirability for a product.
Now companies gather these data in various ways as well as use different sources. There are three major ways of collecting customer’s data that are as following. Data are collected by directly asking the users, indirectly tracking users and adding other sources of user’s data to your own. Therefore, a well established business needs all these ways to follow for the improvement in their business. Most of the business companies crack the data from the user’s activity of their websites, social media pages and user’s phone calls and live chats.
The data of user for a business is essential because user’s data helps to resolve different problems such as poor performance of a business in market place can be easily trace by tracking and reviewing data from business processes that support a business to reduce breakdown performance so it gets easy to understand business process and know which step needs to be fixed. Furthermore, data gathering helps to understand performance of a business like a team of employees in a company whose performance data are collected to see who is giving their best in the company. This helps the business company to see whether the money is being put to good user or not. Similarly, user data can also help to improve the business processes so that the business couldn’t waste its time and money. For example, good advertising of a business could reduce the waste of resources being used by a company and vice versa. User’s data for a business is supportive because it helps to easily understand a consumer such as data assists business companies to know whether the customer liked the product or not and it becomes easily for a business to spend the amount of money on a consumer.
Moreover companies should have knowledge of their customer’s need and interest for a product, the company should have to pitch their product to the users so that the users become eager to buy the product and show their interest to buy more. Therefore with all the data of a customer, business companies can run their business efficiently and effectively. A business company can also compare its business work with other companies who are working on the same products; they can go through their ways of business activities and if that sounds right and productive way, the business should apply those ways on their business so they could improve in their work.